Heraldic Freedom & Preservation

Rendered by Chad Krouse, 2024.

'There are no mistakes, just happy accidents," the famous American artist Bob Ross (1942-1995) so wisely quipped.  Indeed, my journey into the ever-expansive world of Adobe Illustrator and digital heraldic design has been marked by more "happy accidents," than not.  Interestingly enough, whenever I've made a digital error, somehow the design ends up working and unintentionally solved a problem I was facing.  For this and other reasons I quickly fell in love with the ability to bring to digital life and in full color coats of arms.  

Colored pencil drawing from 2014.

This whole artwork business really commenced back in 2014 as I began my studies in heraldry.  I wanted art for this blog simply because I am a visual learner; moreover, heraldry was intended to live in full color and amplifies any fact or opinion on the subject.

Around 2015, digital heraldry was beginning to take off and those artists available for commission priced me out of the market.  My solution:  colored pencils!

Case in point, please see this amateur drawing of my coat of arms from that time period (never mind the dogwood's flowering variety) to the left.  While dreaming of having a full color digital emblazonment of my arms, pencil and ruler brought me closer to those nuances known abstractly in the art and science of heraldry.

And there were many, many happy little accidents.

I will state it is hard to image that 10 years later, I would be able to solve my own problem and produce plenty of artwork for this blog.

Vector format designed
in 2024.

This year kicked off working with a young digital heraldic artist in Europe who kindly put up with all my requests.  As his free time for commissions became challenging, I knew I needed to pursue other options.  The pressing issue for me was a need for many renderings to use in my presentation at the heraldic congress in Boston.  With "my go to guy" out of commission, I was beginning to worry.  

Enter Adobe Illustrator.  Following a successful pass in Canva piecing together various assets for the American Heraldry Society, I felt empowered to leap to the next level.  

Freedom.  Literally true heraldic freedom; I now have the tools to complete armorial ensigns as I choose.  As a result of the is newfound freedom, I made a decision to focus on those American corporate arms in danger of extinction in the digital age.  What do I mean by extinction?  We truly have a great heraldic tradition in the US born from the early 20th Century onwards; however, many of those institutions which once bore arms have since closed or retired their armorial bearings.  Think Harvard Law, St. Paul's Episcopal Church in Richmond, Calhoun College at Yale are just a few examples of how culture can impact symbols and their ascribed meaning.  Pierre de Chaignon la Rose (1872-1941) rendered numerous designs for schools whose doors have since been shuttered and their archives scattered. 

The retired arms of St. Paul's Episcopal Church in Richmond, VA.
The "cathedral of the Confederacy," retired the design in 2015.
Rendered by Chad Krouse, 2024. 

La Rose's proposed design for St. Norbert's College in De Pare, WI in 1925.
The College did not adopt this design.
Rendered by Chad Krouse, 2024.

Even those designs for arms which were not adopted are worthy of preservation and study.  I am simply having the time of my life with the ability to render historical corporate coats of arms.  My next article will feature my 2024 Top 10 Favorite Renderings.